# Tall Poppy Advisory

> Tall Poppy Advisory ("Tall Poppy") is a strategy firm for mid-market companies, founded in Dublin, Ireland in 2026 by Philip Marley: strategists, deal architects and system builders. It takes one industry at a time, finds the weakness its firms have learned to live with, and designs and builds the AI-native operating model that removes it. Its first published industry teardown is home energy and heating (gas boiler replacement in Ireland).

Facts: founded 2026; based in Dublin, Ireland; works with mid-market companies in any country. Services: strategy and disruption diagnostic (2-3 weeks), AI-native operating model design (2-4 weeks), growth and AI-answer visibility, build and pilot (4-8 weeks). Each phase has a fixed scope and fee. Contact: hello@tallpoppyadvisory.com. Tall Poppy Advisory is new and does not list clients.

## Pages
- [Home](https://tallpoppyadvisory.com/): point of view and overview
- [Approach](https://tallpoppyadvisory.com/approach/): how an engagement works, phases, timelines, FAQ
- [Services](https://tallpoppyadvisory.com/services/): the four services and our view on each
- [Research programme](https://tallpoppyadvisory.com/industries/): sector selection and teardown method
- [Home energy & heating](https://tallpoppyadvisory.com/industries/home-energy-heating/): first industry teardown
- [About](https://tallpoppyadvisory.com/about/): founder and firm facts
- [Contact](https://tallpoppyadvisory.com/contact/): what to send and what happens next

## Insights
- [Redesign the work: why the mid-market's AI gap is an operating-model problem](https://tallpoppyadvisory.com/insights/redesign-the-work/): Official data shows large firms are three times as likely as small ones to use AI. Survey evidence shows the winners redesign workflows. Why the mid-market can close the gap.
- [The 14-day quote: where home-heating firms lose their replacements](https://tallpoppyadvisory.com/insights/the-14-day-quote/): Public reviews show heating firms losing boiler replacements in the gap between diagnosis and a fixed price. Why it happens, what it costs, and the AI-native fix.
- [Answer first: how AI is reshaping how buyers choose a tradesperson](https://tallpoppyadvisory.com/insights/ai-answers-and-the-trades/): AI Overviews and AI Mode now shape which trade and service firms buyers call. What the evidence says, what Google says, and a seven-point playbook.